Macro URL

Why do only 12% of AI Mode citations match organic SERP URLs? Discover how AI Mode selects sources and how to win visibility beyond rankings.

These links appear as pop ups as you hover your mouse over them.

Early data suggests chatbot referrals bring higher-intent guests as Airbnb bets on conversational search and deeper AI integration.

In a past work life, I stole search rank positions #1 and zero and even featured snippets from much larger companies, including HubSpot. That’s why I firmly believe bootstrapped small-to-medium-sized businesses (SMB) can compete with big-budget corporations.

Strategies like SEO, social media, and generative engine optimization for small business make it possible.

Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense

From kickoff to technical execution, learn how to remove bottlenecks, empower cross-functional teams, and prove ROI from your SEO investment.

I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online.

Andrea Cruz shares how marketers can handle client pressure with better communication and a solutions-first mindset.

An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels perform, and how budget decisions are made. Platforms use different defaults, and these differences often create mismatches in data across tools. 

Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to fixing data sampling.