Google December 2025 core update rolling out now
This was the third core update of 2025 and fourth confirmed Google update in 2025.
Semify acquires Dragon Metrics to strengthen global SEO, AI reporting
Semify is a white-label digital marketing platform. Dragon Metrics is an international SEO and AI reporting provider.
Shopify launches Product Network to blend items across merchants
Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.
Google confirms it releases smaller core updates it does not announce
Plus, we should be getting a larger core update soon.
65% of AI chats have no commercial intent, new analysis finds
AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new analysis.
Judge limits Google’s default search deals to one year
A judge’s ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance.
Google denies ads are coming to Gemini in 2026
Google’s Dan Taylor ripped the story, saying ‘there are no ads in the Gemini app and there are no current plans to change that.’
Nils Rooijmans speaks on when ignoring Google emails can cost you
PPC automation expert Nils Rooijmans shares how dismissing Google’s consent mode warnings as routine noise led to zero conversions and plummeting traffic.
Google’s ad tech fixes face EU market test
Google’s proposed fixes now face an EU “market test” to see if they genuinely restore competition in ad tech.
Social media beats SEO as SMBs’ top traffic source, survey says
Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.
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