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Migrating from v1 to v2 requires updating your endpoint URLs to call v2 and updating your application to account for breaking changes.

The post Google Display & Video 360 API v2 beta launched appeared first on Search Engine Land.

Don’t wait for Google to tell you to be helpful. Here’s how to create authoritative “people-first” social media content for your brand.

The post 11 tips for using social to become an authority in your niche appeared first on Search Engine Land.

Rewarding higher quality content through search rankings will raise the bar for better use of generative AI too.

The post Here’s how Google’s helpful content update is going to make AI better appeared first on Search Engine Land.

Existing ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels.

The post Google ad extensions are being rebranded as assets appeared first on Search Engine Land.

Want to set up your WordPress site for better traffic and rankings? Make sure you’re following these site settings to improve your SEO.

The post 12 WordPress site settings that are critical to your SEO success appeared first on Search Engine Land.

New properties may not show recommendations right away, as they need time to learn from your account’s history.

The post Google now has recommendations for Analytics appeared first on Search Engine Land.

Make your email marketing more effective than ever.

The post Webinar: How to avoid these 8 big email mistakes appeared first on Search Engine Land.

Scripts are set up using JavaScript code and allow advertisers to make broad changes to accounts without managing them manually.

The post Google launched support for Performance Max campaigns in ad scripts appeared first on Search Engine Land.

Expert advice on how to reach customers in all the channels they’re most likely to interact with your brand.

The post Webinar: Make your marketing stand out this holiday season appeared first on Search Engine Land.

YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly.

The post YouTube is testing new search and engagement insights for Creator Studio appeared first on Search Engine Land.