Posted in Marketing Paid Social PPC TikTok

TikTok launches text posts

Brands will be able to share written content for the first time and experiment with an array of new features designed to boost engagement.

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Posted in Marketing PPC TikTok video

TikTok launches ads transparency library

The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.

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Posted in Advertising Marketing Microsoft Platforms PPC

Microsoft’s Performance Max is now in open beta

Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.

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Posted in Content Instagram Marketing Meta Platforms SEO

Instagram updates Reels to simplify content creation

Meta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach opportunities for brands.

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Posted in Facebook Marketing Meta Paid Social PPC

Meta rolls out multiple updates to enhance Facebook video experience

Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.

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Posted in Advertising Marketing Microsoft Paid Social PPC

Kroger’s new self-service ad platform: What you need to know

The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.

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