Category: YouTube

The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube.

The post YouTube Spotlight Moments lets brands align ads with cultural moments appeared first on Search Engine Land.

The new AI-powered tool, which was designed specifically for social platform advertisers, includes new features, inventory and insights.

The post Google Ads rolls out Demand Gen to all customers globally appeared first on Search Engine Land.

Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance.

The post Google launches new AI tool to improve YouTube ad optimization appeared first on Search Engine Land.

The redesigned, more subtle CTA box features smaller text, a background with reduced opacity, and a curved border.

The post YouTube trials smaller ‘Skip Ads’ button appeared first on Search Engine Land.

The links will direct viewers away from Shorts, which can’t display pre or mid-roll ads, to long-form videos, which support both ad products.

The post YouTube enables linking between Shorts and long-form videos appeared first on Search Engine Land.

Creators can include up to 14 links to external websites, social profiles, merch sites, and more, near the ‘Subscribe’ button on their channel.

The post YouTube creators can now include more external links on their channels appeared first on Search Engine Land.

Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.

The post Google search revenue rises 5%, slight increase in total ad revenue appeared first on Search Engine Land.

Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.

The post YouTube Search from Comments: New test adds links to keywords appeared first on Search Engine Land.

Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.

The post YouTube stops playing videos for people with ad blockers in new trial appeared first on Search Engine Land.

Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.

The post Google accused of mis-selling ads on third-party websites for years appeared first on Search Engine Land.