Category: Social Media Marketing

Don’t wait for Google to tell you to be helpful. Here’s how to create authoritative “people-first” social media content for your brand.

The post 11 tips for using social to become an authority in your niche appeared first on Search Engine Land.

YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly.

The post YouTube is testing new search and engagement insights for Creator Studio appeared first on Search Engine Land.

Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video.

The post Instagram is cutting back on its shopping features appeared first on Search Engine Land.

Product listings on Google Business Profile give advertisers and retailers a new way to promote in-store items.

The post Google Business Profile guidelines updated to include products appeared first on Search Engine Land.

The platform aims to help shop merchants maximize performance through algorithm-led commerce offerings.

The post TikTok announces three new shopping ad features appeared first on Search Engine Land.

Lookalike audiences aren’t dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.

The post Using lookalike audiences to reverse the marketing funnel and generate quality leads appeared first on Search Engine Land.

Live shopping allowed brands to connect with buyers, but Facebook thinks there’s more value in short-form videos and is shifting it’s focus to Reels.

The post The Facebook live shopping feature is going away appeared first on Search Engine Land.

Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities.

The post Twitter continues testing the edit button, allowing multimedia tweets appeared first on Search Engine Land.

Learn how to outperform your competitors.

The post Webinar: Unlock the power of TikTok for your social strategy appeared first on Search Engine Land.