Category: SEO
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Social media beats SEO as SMBs’ top traffic source, survey says

Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.
Google AI Mode sends traffic on 69% of transactional queries: New data

New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.
ChatGPT is currently down for many

OpenAI confirmed the issue and wrote, “We’re currently experiencing issues.”
Gemini 3 now used for some queries in AI Mode

This is only live for Google AI Pro & Ultra subscribers in the U.S.
Google and AI slop are ruining Thanksgiving for food bloggers

Food creators report steep traffic drops as Google’s AI rewrites recipes, buries trusted instructions, and gives users unsafe cooking tips.
New web standards could redefine how AI models use your content

A new protocol could give you power over how AI models collect and use your content. See what rules are being drafted and why they matter.
AI search & the shift towards inauthenticity & commercial interests

Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.
SEO’s future isn’t content. It’s governance

GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.
Alignment for LLM visibility is incredibly complex, but doable

LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.
3 Common mistakes to avoid when investing in AI search

Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.

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