Category: PPC

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Posted in google Google Ads Marketing Paid Social PPC

Disney announces Google partnership as it expands ad platform

Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
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Posted in Google Ads Marketing PPC

Optimizing your Performance Max campaigns with Google Ads, GA4 data

Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.
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Posted in Advertising Google Chrome Marketing Microsoft Paid Social PPC

Microsoft serving ads for Bing in Google Chrome

Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they’re worried the ads might actually be malware.
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Posted in Marketing Paid Social PPC

Google Product Studio launches seasonal themed templates

The first templates for St Patrick’s Day are available now, with templates for Mother’s Day, Easter, and spring expected to be released soon.
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Posted in Amazon Marketing Paid Social PPC

Amazon apologizes after its AI advertising system makes costly error

An issue impacting Amazon’s automated advertising system led to marketers being charged to promote products they couldn’t sell.
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Posted in Marketing Paid Social PPC TikTok

TikTok launches Search Insights to help creators identify trending topics

Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.
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Posted in Marketing Paid Social PPC

U.S. House passes bill forcing TikTok owner to divest or face nationwide ban

TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law.
Continue Reading U.S. House passes bill forcing TikTok owner to divest or face nationwide ban
Posted in Marketing Paid Social PPC TikTok

TikTok announces major expansion to creator monetization program

The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
Continue Reading TikTok announces major expansion to creator monetization program
Posted in google Marketing Paid Social PPC

Google unveils new ad tools and updates for mobile app developers

Google is introducing a series of updates to help advertisers “enhance creativity, diversify revenue and make data-driven decisions.”
Continue Reading Google unveils new ad tools and updates for mobile app developers