Category: PPC
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Google Ads API version 16 is launching
The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Pinterest launches cooking series with shoppable experience
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.
Google Analytics 4 bug causes data gaps in reports
Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.
Snap unveils enhanced campaign insights for ROAS
The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently.
Google announces Misrepresentation policy update
Failure to comply with the updated policy could result in the suspension of your Google Ads account.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
TikTok Creative Assistant now available in Adobe Express
Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
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