Category: PPC
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Disney announces Google partnership as it expands ad platform
Lionel Poizner March 20, 2024
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Optimizing your Performance Max campaigns with Google Ads, GA4 data
Lionel Poizner March 19, 2024
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.
Google Ads Report Editor exporting zeros; Google is investigating
Lionel Poizner March 18, 2024
Google is investigating the exporting issues with Google Ads Report Editor.
Microsoft serving ads for Bing in Google Chrome
Lionel Poizner March 15, 2024
Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they’re worried the ads might actually be malware.
Google Product Studio launches seasonal themed templates
Lionel Poizner March 14, 2024
The first templates for St Patrick’s Day are available now, with templates for Mother’s Day, Easter, and spring expected to be released soon.
Amazon apologizes after its AI advertising system makes costly error
Lionel Poizner March 14, 2024
An issue impacting Amazon’s automated advertising system led to marketers being charged to promote products they couldn’t sell.
TikTok launches Search Insights to help creators identify trending topics
Lionel Poizner March 13, 2024
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.
U.S. House passes bill forcing TikTok owner to divest or face nationwide ban
Lionel Poizner March 13, 2024
TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law.
TikTok announces major expansion to creator monetization program
Lionel Poizner March 12, 2024
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
Google unveils new ad tools and updates for mobile app developers
Lionel Poizner March 12, 2024
Google is introducing a series of updates to help advertisers “enhance creativity, diversify revenue and make data-driven decisions.”

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