Category: Microsoft

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The new Bing has failed to take any market share from Google after six months

Microsoft disputes the data, which shows Bing’s market share is actually lower in 2023 than it was in 2022 – before new Bing launched.

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Posted in Advertising Marketing Microsoft Platforms PPC

Microsoft’s Performance Max is now in open beta

Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.

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Posted in Advertising Marketing Microsoft Paid Social PPC

Kroger’s new self-service ad platform: What you need to know

The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.

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Posted in Bing Marketing Microsoft SEO

ChatGPT Browse with Bing temporarily disabled

Open AI said they disabled this feature “out of an abundance of caution” after users were able to access content behind some paywalls.

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Posted in google Marketing Microsoft PPC

A PPC marketer’s guide to retail media

Advertisers are walked through everything they need to know about retail marketing – including the industry’s third big wave.

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Posted in Advertising Marketing Microsoft PPC

Microsoft Ads announces major policy updates that start July 1

If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.

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Microsoft on the future of advertising and conversational AI

Microsoft’s Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.

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Posted in Bing google Marketing Microsoft PPC

Google, Microsoft generative AI experiments concern advertisers

Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.

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Microsoft will only show ads from verified advertisers starting Aug. 1

Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.

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