Category: Meta

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach numbers.

Meta’s 2023 implementation of ‘guardrails’ for high-spending advertisers raises concerns about fairness and transparency.

Meta’s ‘automatic adjustments’ allows its system to make campaign changes without explicit advertiser consent.

Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.

Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.

Meta’s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.

Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels.

Meta’s new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons.

Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.

Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.