Category: Marketing

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Posted in Marketing

Don’t miss Search Marketing Expo online December 8-9

Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges.

Please visit Search Engine Land for the full article.

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Posted in Expert Interviews Google Analytics How To Marketing Podcast Social Media Marketing Podcast

Google Analytics 4: What Marketers Need to Know

Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. You’ll discover how […]

The post Google Analytics 4: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

Google Guaranteed badge starting to appear on Google Maps listings

Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google investigating missing manual actions

Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console.

Please visit Search Engine Land for the full article.

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Posted in Marketing

What to evaluate ahead of Google’s Page Experience update

The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.

Please visit Search Engine Land for the full article.

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Posted in How To LinkedIn LinkedIn Ads Marketing

How to Use LinkedIn Text Ads: The Budget-Friendly Option

Ready to run LinkedIn ads but don’t know where to start? Worried the costs are too high? In this article, you’ll learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn text ads. You’ll find tips for targeting, bidding on cost per click (CPC), and more. To learn how to set up LinkedIn […]

The post How to Use LinkedIn Text Ads: The Budget-Friendly Option appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Facebook Analytics Google Analytics Google Tag Manager How To Marketing

Getting Started With Google Tag Manager: A Beginner’s Guide

Trying to understand Google Tag Manager? Looking for an easier way to install code on your website? In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You’ll […]

The post Getting Started With Google Tag Manager: A Beginner’s Guide appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

Google’s new Small Business Advisors program aims to help SMBs grow

Don’t think of it as an enhanced version of Google Support.

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Posted in Marketing

Google’s Auto Applied Recommendations catch advertisers, agencies off guard

The auto-applied changes do not show in Google Ads change history logs.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google Ads wants advertisers to give broad match another shot

Broad match keyword suggestions will start surfacing in Recommendations

Please visit Search Engine Land for the full article.

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