Category: Marketing

Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it.

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Wondering how to set up Instagram guides? Want to curate catalog-like collections of content on Instagram? In this article, you’ll learn how to create Instagram guides and discover examples you can model to promote your business with Instagram guides. What Are Instagram Guides? Instagram guides were initially introduced in mid-2020 and limited to the health […]

The post How to Create Instagram Guides: Step-by-Step Setup appeared first on Social Media Examiner | Social Media Marketing.

Write about your niche areas of expertise to rank above the rest.

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Want to grow your business? Wondering if TikTok can help? To explore TikTok content marketing, I interview Keenya Kelly on the Social Media Marketing Podcast. Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. She’s the author of Before You Quit Your Day Job: A Strategic Guide for Entrepreneurs, […]

The post TikTok Content Marketing: How to Grow Your Business With TikTok appeared first on Social Media Examiner | Social Media Marketing.

Need to quickly gain insights from your marketing efforts? Wondering how to use Google Data Studio to easily create visual dashboards? In this article, you’ll learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing. You’ll also discover how to quickly create an entire […]

The post How to Create a Google Data Studio Dashboard appeared first on Social Media Examiner | Social Media Marketing.

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.

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Google confirms web stories as featured snippets are not a great experience for searchers.

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After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.

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Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.

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Does your local business need more paying customers? Need a proven Facebook ads strategy? In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level. You’ll also find specific advice you can apply to attract new customers, […]

The post Facebook Ads for Local Businesses: A Framework for More Revenue appeared first on Social Media Examiner | Social Media Marketing.