Category: Marketing

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Posted in Facebook Facebook Ads How To Marketing

How Much Should You Spend on Facebook Ads? Budgeting Steps

Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You’ll also discover four mistakes to avoid. To learn how to choose […]

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The future of search marketing: Where do we go from here?

Join us online at SMX, December 8-9, to unlock two forward-thinking keynotes that will prepare you for what’s next.

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Posted in Expert Interviews Facebook Facebook Ads How To Marketing Podcast Social Media Marketing Podcast

Launching With Facebook Ads: How to Sell More With Facebook

Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast. Emily is the founder of Hirsh Marketing, an […]

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Hijacked Google My Business listings appear to be a growing problem

GMB listings phishing is on the increase. Google says it’s aware of the problem but business owners must be vigilant.

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The 2020 holiday season is here: Get your digital house in order

Retailers that win the delivery wars will win the holidays.

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Is your website at risk for an ADA accessibility lawsuit?

It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.

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Posted in Marketing

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare.

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Posted in Marketing

301 redirect: Google Webmasters Central to Google Search Central

Five years in the making, the Webmasters Central brand gets retired.

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Posted in How To Marketing Social Media Analytics Social Media Strategy

How to Get More B2B Traffic and Leads With Content

Does your business serve other businesses? Wondering how to reach more people beyond LinkedIn? In this article, you’ll find a four-part plan to drive traffic and generate leads across multiple platforms. #1: Research Customer Needs to Create Relevant B2B Content With digital fatigue on the rise, how people consume content is also shifting and marketers […]

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Amazon uses its data to undermine third party sellers, EU antitrust action says

The company could face penalties of up to 10% of its total revenue, which was more than $280B in 2019.

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