Category: google

Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.

Google is changing how PMax and Standard Shopping campaigns compete, requiring advertisers to adjust strategies during this holiday shopping season.

This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.

Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension

Google’s helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.

Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.

What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.

Learn the SEO impact of Google’s August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.

Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.

Google’s Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.