Category: Google Analytics

Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.

The post Universal Analytics still processing data for most after sunset appeared first on Search Engine Land.

If you’re feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.

The post 9 GA4 training courses to help confused marketers appeared first on Search Engine Land.

If you don’t laugh, you’ll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.

The post 13 of the funniest reactions to GA4: The roast of Google Analytics 4 appeared first on Search Engine Land.

Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don’t like GA4.

The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land.

Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.

The post Google recommends importing GA4 conversion data into Google Ads appeared first on Search Engine Land.

Publishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal Analytics.

The post GA4 launches AMP support appeared first on Search Engine Land.

Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.

The post Google updates when 4 attribution models will be retired appeared first on Search Engine Land.

Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.

The post GA4 gives marketers choice in Google Ads conversion credit eligibility appeared first on Search Engine Land.

You can create improved reports thanks to Looker Studio’s latest update – but you’ll have to refresh your GA4 data sources first.

The post Major Looker Studio GA4 connector update adds 170 new fields appeared first on Search Engine Land.

In this webinar, learn how to assess your pages and optimize them for success.

The post 7 ways to maximize landing page conversions appeared first on Search Engine Land.