Category: Google Analytics
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Reminder – Google is turning off all Universal Analytics services and APIs
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
Google Analytics 4 addresses Google Ads report discrepancies with conversion update
To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports.
Google Analytics 4 bug causes data gaps in reports
Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
Google Analytics 4 properties can now be integrated with AdSense
Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.
Google Merchant Center is removing 4 attribution models from conversion tracking
First-click, linear, time-decay, and position-based options will no longer be available.
Unleash the untapped power of email address intelligence by Cynthia Ramsaran
In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
The post Unleash the untapped power of email address intelligence appeared first on Search Engine Land.
8 new Google Analytics 4 features to enhance app measurement and performance
The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.
The post 8 new Google Analytics 4 features to enhance app measurement and performance appeared first on Search Engine Land.
GA4 audiences can now be used with third-party segments in Ad Manager
Marketers now have greater insights into their customer base and campaign engagement performance than ever before.
The post GA4 audiences can now be used with third-party segments in Ad Manager appeared first on Search Engine Land.
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