Category: Google Ads

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.

Ads could come to Google’s conversational search experience – AI Mode, but some advertisers remain skeptical about performance.

Google’s testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

Google’s new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC.

YouTube’s change is meant to improve viewer experience and boost creator revenue by optimizing ad breaks at natural transition points.

Since March 1st, some advertisers have been reporting that their Google Ads are not serving.

Version 19 adds new access and controls to software developers and those who integrate with the API.

Google’s update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.

Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues.