Category: Google Ads

The EU’s imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.

YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.

A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.

A senior Google executive says the company is “not ruling out” ads in its Gemini AI app — a notable reversal from denials made just months ago.

Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.

Starting April 1, Google will require a $5 daily minimum budget for Demand Gen campaigns in the Google Ads API.

Certified online pharmacies can now offer prescription drug subscriptions and bundled services under Google’s updated recurring billing policy.

Google’s new pacing update could increase monthly spend for ad-scheduled campaigns by pushing budgets harder within allowed run times.

You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements.

Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results.