Category: Google Ads

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Google Ads phishing scams target ad buyers

Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.

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PPC diagnostics: How to find and fix the root cause of low conversions

PPC diagnostics 101: How to find and fix the root cause of low conversions

Uncover and fix 10 common causes of declining conversions, from budget limitations and weak landing pages to market and economic shifts.

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Google Ads launches new promo code formats for Promotion Assets

How to use the new customer acquisition goal in Google Ads

Google Ads’ new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.

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Google Ads alert: broad match auto-toggle raises concerns

7 tips for conducting Google Ads audits

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

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Google overhauls ad policies for CTV and PETs

How shifts in data privacy are forcing a return to marketing fundamentals

Google’s ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.

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How to improve PPC lead quality for B2B campaigns

How to improve PPC lead quality for B2B campaigns

Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.

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Google Ads outage disrupts campaigns

How to use the new customer acquisition goal in Google Ads

Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers.

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DOJ’s push to sell Google Chrome sparks industry debate over web’s future

Marketers and tech experts warn of unintended consequences while questioning Chrome’s viability as standalone product.

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Google outlines 2025 ads API roadmap

How to create and optimize Google Ads custom segment audiences

Google’s 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.

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Google AI Overviews ads seen on mobile search

Google AI Overviews ads officially launched last month in the U.S., but we’ve seen few examples of them in the wild.

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