Category: Google Ads

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Google overhauls ad policies for CTV and PETs

How shifts in data privacy are forcing a return to marketing fundamentals

Google’s ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.

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How to improve PPC lead quality for B2B campaigns

How to improve PPC lead quality for B2B campaigns

Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.

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Google Ads outage disrupts campaigns

How to use the new customer acquisition goal in Google Ads

Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers.

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DOJ’s push to sell Google Chrome sparks industry debate over web’s future

Marketers and tech experts warn of unintended consequences while questioning Chrome’s viability as standalone product.

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Google outlines 2025 ads API roadmap

How to create and optimize Google Ads custom segment audiences

Google’s 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.

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Google AI Overviews ads seen on mobile search

Google AI Overviews ads officially launched last month in the U.S., but we’ve seen few examples of them in the wild.

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Google boosts curation capabilities for Ad Agencies

Google Ad Manager

Google’s new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

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Data: PMax performance stable, but Search CPCs increasing

Google Performance Max

Google Ads’ PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds.

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Google to unpause political election ads Nov. 11

This update comes after Google had a temporary ban on US election based ads on Nov 5.

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Google rolls out brand customization for Performance Max campaigns

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

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