Category: Google Ads

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Google Ads doubles negative keyword list limit: Glitch or quiet policy change?

Auditing and optimizing Google Ads in an age of limited data

It’s unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue.

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Google Ads rolls out Suggested plans in Performance Planner

CPC inflation: How fast are Google Ads costs rising?

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.

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Google adds YouTube breakdowns for Demand Gen campaigns

The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content

Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.

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Google Ads adds new reporting for AI Max campaigns

How to tell if Google Ads automation helps or hurts your campaigns

Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.

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Google Ads API to switch to a monthly release cycle

Google said its users want more frequent updates and this will result in that.

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Amazon resumes Google Shopping ads – but not in the U.S.

Pricing vs. ad spend: Which drives more sales on Amazon?

Amazon’s return abroad — one month after pulling out — follows data showing rivals gained clicks but lost efficiency in its absence.

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Google Ads adds loyalty features to boost shopper retention

Google Shopping Ads - Google Ads

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.

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Google Ads expands PMax Channel Reporting to account level

Your guide to Google Ads Smart Bidding

Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view.

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Google Ads expands Checkout on Merchant to Demand Gen campaigns

Your guide to Google Ads Smart Bidding

Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

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