Author: Lionel Poizner

Sharpen your skills and expand your professional horizons: Join us online August 16-17!

The post Take your campaigns to the next level: Attend an SMX Master Class! appeared first on Search Engine Land.

There are certain criteria that brands must meet if they want their offers and products to be featured on Google.

The post Google updates Misrepresentation policy with key information on building trust appeared first on Search Engine Land.

The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.

The post TikTok launches ads transparency library appeared first on Search Engine Land.

In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.

The post A blueprint for boosting sales and dominating paid and organic campaigns appeared first on Search Engine Land.

Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.

The post Microsoft’s Performance Max is now in open beta appeared first on Search Engine Land.

Meta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach opportunities for brands.

The post Instagram updates Reels to simplify content creation appeared first on Search Engine Land.

Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.

The post Meta rolls out multiple updates to enhance Facebook video experience appeared first on Search Engine Land.

The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.

The post Kroger’s new self-service ad platform: What you need to know appeared first on Search Engine Land.

SEO is getting more difficult. It’s time to get SMARTer. Learn how setting SMART goals can drive your SEO strategy forward.

The post How to create SMART SEO goals (with examples) appeared first on Search Engine Land.

Google is accused of illegally taking hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard.

The post Daily Mail ‘set to sue’ Google over Bard copyright issues appeared first on Search Engine Land.