A tribute to Mark Irvine

Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
Google’s huge search market share loss wasn’t real: Data revised

While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
Google unveils new ways to reach streaming audiences

Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Google, DOJ make closing arguments in antitrust trial

The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Small review site lost 91% of its Google traffic to affiliate-focused SEO content

Google’s search results are dominated by big brands. SEOs for smaller sites are complaining. It’s like 2003 all over again.
Did Google really lose search market share to Microsoft Bing in April?

Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the data accurate?
The future of search is social by Edna Chavira

Learn how a strategic approach to social media can help brands drive significant bottom-line results
Reminder: New Google Search reputation abuse policy starts soon

Google’s new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
Google Ads will pause low-activity keywords starting in June

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.
Google adds 6 new AI features for Performance Max

New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.

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