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Write about your niche areas of expertise to rank above the rest.

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Want to grow your business? Wondering if TikTok can help? To explore TikTok content marketing, I interview Keenya Kelly on the Social Media Marketing Podcast. Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. She’s the author of Before You Quit Your Day Job: A Strategic Guide for Entrepreneurs, […]

The post TikTok Content Marketing: How to Grow Your Business With TikTok appeared first on Social Media Examiner | Social Media Marketing.

Need to quickly gain insights from your marketing efforts? Wondering how to use Google Data Studio to easily create visual dashboards? In this article, you’ll learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing. You’ll also discover how to quickly create an entire […]

The post How to Create a Google Data Studio Dashboard appeared first on Social Media Examiner | Social Media Marketing.

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.

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Google confirms web stories as featured snippets are not a great experience for searchers.

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After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.

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Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.

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Does your local business need more paying customers? Need a proven Facebook ads strategy? In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level. You’ll also find specific advice you can apply to attract new customers, […]

The post Facebook Ads for Local Businesses: A Framework for More Revenue appeared first on Social Media Examiner | Social Media Marketing.

Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges.

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Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. You’ll discover how […]

The post Google Analytics 4: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.