Posted in Marketing

Is your website at risk for an ADA accessibility lawsuit?

It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.

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Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare.

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Posted in Marketing

301 redirect: Google Webmasters Central to Google Search Central

Five years in the making, the Webmasters Central brand gets retired.

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Posted in How To Marketing Social Media Analytics Social Media Strategy

How to Get More B2B Traffic and Leads With Content

Does your business serve other businesses? Wondering how to reach more people beyond LinkedIn? In this article, you’ll find a four-part plan to drive traffic and generate leads across multiple platforms. #1: Research Customer Needs to Create Relevant B2B Content With digital fatigue on the rise, how people consume content is also shifting and marketers […]

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Posted in Marketing

Amazon uses its data to undermine third party sellers, EU antitrust action says

The company could face penalties of up to 10% of its total revenue, which was more than $280B in 2019.

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Posted in How To LinkedIn Marketing

How to Create Meaningful Engagement on LinkedIn: 3 Tips

Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network? In this article, you’ll discover three tips to spark conversation on LinkedIn via connection requests and feed posts. #1: Compose Conversational LinkedIn Connection Requests If you want to connect with someone on LinkedIn […]

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Posted in Marketing

Google Page Experience Update to launch May 2021 with new labels in search results

Google will highlight search results that have a great page experience.

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Posted in Marketing

How to show Lighthouse Scores in Google Sheets with a custom function

Learn how to use machine learning to streamline your reporting workflows right within Google Sheets.

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Posted in Marketing

Don’t miss out on up to $100 off Search Marketing Expo

These exclusive Early Bird rates end this Saturday, November 14!

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Posted in How To Influencer Marketing Instagram Instagram Ads Marketing

How to Amplify Your Instagram Influencer Campaigns With Ads

Do you partner with influencers on Instagram? Want to maximize your visibility to their audience? In this article, you’ll discover how to target an influencer’s following with a shared custom audience for Instagram ads. Why Run Your Own Instagram Ads for Influencer Campaigns? Collaborating with influencers on Instagram can bring fresh eyes to your product […]

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