Posted in Marketing

The SMX Report agenda is live!

Your journey to mastering search marketing analytics begins here.

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Posted in Facebook Facebook Business Suite How To Marketing

Facebook Business Suite: What Marketers Need to Know

Looking for a better way to manage your Instagram and Facebook marketing? Have you heard about Facebook Business Suite? In this article, you’ll learn what Facebook Business Suite is, how it compares to Creator Studio and Business Manager, and whether it’s the right tool for your small business. What Is Facebook Business Suite? Ever since […]

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Posted in Marketing

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.

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Posted in Expert Interviews Facebook Facebook Ads Facebook Analytics How To Marketing Podcast Social Media Marketing Podcast

What to Do When Your Facebook Ads Fail

Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to […]

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Posted in Marketing

Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year

Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search agency.

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Posted in Marketing

Why we’re creating a new content experience for SMX

This year we’re offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers.

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Posted in Marketing

Google pauses all political ads through inauguration

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration.

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Posted in Facebook Ads Facebook Ads Manager Facebook Analytics How To Marketing

Using Facebook Ads Manager to Analyze Your Ad Performance

Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager? In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters […]

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Posted in Marketing

Yelp launches “health and safety measures” community feedback feature

Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance.

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Posted in How To Marketing YouTube YouTube Ads YouTube Video

YouTube TrueView Ads Demystified: What Marketers Need to Know

Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try? In this article, you’ll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales. Note: This article assumes you know how to properly set up a YouTube ad campaign. Read this article for step-by-step instructions. #1: […]

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