Google Search Console API gains fresh data & more
Please visit Search Engine Land for the full article.
Facebook Organic and Paid Reach Strategy for Local Businesses
Does your local business have a Facebook page? Want more people to see your organic Facebook posts? In this article, you’ll discover a strategy to grow an engaged, local Facebook audience for your business. Learn how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion […]
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Why your content strategy needs both rank-worthy and link-worthy content in the mix
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How to Use Instagram for Customer Service
Are your customers on Instagram? Wondering how to use Instagram for customer service? In this article, you’ll discover five tips to improve your customer service on Instagram. #1: Add Customer Service Contact Info to Your Instagram Bio Consumers will lose confidence or interest in a business if their questions are ignored so make sure you […]
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New EU regulations compel more transparency for search rankings
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Google’s December 2020 core update was big, even bigger than May 2020, say data providers
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How to Expand Your Facebook Ad Targeting to New Audiences
Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? In this article, you’ll learn the six types of warm audiences you can target with Facebook ads and how to scale them to many different lookalike audiences. You’ll also discover how to find cold […]
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Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer
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Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
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YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners […]
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