Category: Tools and Software

Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.

The post 7 useful Excel formulas and functions for PPC appeared first on Search Engine Land.

Brian Dean used to recommend Ahrefs and link to them. Now? Not so much. What’s changed? Semrush bought Dean’s site.

The post Ahrefs mentions vanishing from Semrush-owned Backlinko appeared first on Search Engine Land.

SimilarWeb’s Baruch Toledano and Rank Ranger’s Shay Harel discuss what the recent acquisition means for its companies and customers.

The post SimilarWeb & Rank Ranger talk acquisition, SEO challenges, opportunities appeared first on Search Engine Land.

The updates cover new features and updates around reporting, network settings, and inventory.

The post Google releases several Ads Manager updates appeared first on Search Engine Land.

Learn what you can do with the new and incredibly useful test tools from WebPageTest – with no coding required.

The post WebPageTest’s new Opportunities and Experiments: test practically anything appeared first on Search Engine Land.

AnswerThePublic will be integrated with UberSuggest to give users visualizations of Google searches and content ideas.

The post NP Digital acquires keyword research tool AnswerThePublic appeared first on Search Engine Land.

Take our quick 10-question quiz to find out!

The post So you think you’re a martech genius? appeared first on Search Engine Land.