Category: SEO

After a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month.

The post Microsoft to go fully live with new Bingbot user-agent change in January 2023 appeared first on Search Engine Land.

We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.

The post How the TikTok algorithm works: Everything you need to know appeared first on Search Engine Land.

The data providers sent us data looking at the Google Search results over the last couple of weeks.

The post Ranking data during the December 2022 Google helpful content update and link spam update appeared first on Search Engine Land.

Google said this feature is no longer needed these days, as providers and devices are now faster.

The post Google search retires Web Light, Google’s method to serve faster, lighter pages to people appeared first on Search Engine Land.

Here’s how to create a Facebook content plan that meshes well with your brand’s overarching content marketing strategy.

The post Facebook: A content marketing guide appeared first on Search Engine Land.

The holidays are approaching and SEOs are worried that we might get another core update by year end.

The post Google says don’t expect a new core update by year-end appeared first on Search Engine Land.

The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T. 

The post E-E-A-T and major updates to Google’s quality rater guidelines appeared first on Search Engine Land.

Add an E to E-A-T with experience, expertise, authoritativeness and trustworthiness.

The post Google doubles up on E with updated search quality raters guidelines (E-E-A-T) appeared first on Search Engine Land.

This update is rolling out now for the next couple weeks, while the helpful content is still rolling out.

The post Google releases December 2022 link spam update appeared first on Search Engine Land.

This new document explains the most common user interface elements of Google web search page.

The post Google launches visual elements gallery documenting 22 elements on the Google Search results page appeared first on Search Engine Land.