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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: March 11

Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.

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This day in search marketing history: March 12

Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.

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Posted in google Marketing PPC SEO

Why a Google search revolution never happened

Google had a ‘revolutionary’ chatbot ready two years ago. Now, it’s slowly rushing to put AI into more products. What happened?

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: March 5

Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.

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This day in search marketing history: March 4

Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.

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Posted in Analytics & Conversion Google Analytics Marketing SEO

GA4 ‘auto-migration’: Here’s why you should opt out

Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.

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