Paid Social – Page 11

Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.

Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.

Leading U.S. marketing company Cox Media Group has reportedly been pitching the “futuristic” service to brands on platforms like LinkedIn.

The promotion is designed to give viewers a taste of all the benefits offered by subscribing to your channel.

The platform’s next move in transitioning to real-time bidding auctions for publishers will be implemented in January.

The guide outlines reasons for business operations verification failure.

Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google’s AI solutions as we head into 2024.

VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience.

The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.

Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.

Category: Paid Social