Category: Microsoft Advertising

Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.

Users report seeing search pages dominated by ads with minimal organic content.

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.

Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.

Microsoft Clarity’s new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.

Overall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.

The post Microsoft FY23 Q1: LinkedIn up 17%, search and news revenue up 11% appeared first on Search Engine Land.

The partnership was announced today as part of Netflix’s strategy to drive revenue and offer a lower-cost streaming tier.

The post Netflix, Microsoft partner for ad supported subscription plan appeared first on Search Engine Land.

We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.

The post Search marketers agree: automation the least favorite part of PPC appeared first on Search Engine Land.

Bing aims to drive a modest $25 million in merchandise sales by the fiscal year 2023.

The post Microsoft Bing is building a new retail marketplace appeared first on Search Engine Land.