Category: Microsoft Advertising

Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.

This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.

Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.

Users report seeing search pages dominated by ads with minimal organic content.

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.

Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.

Microsoft Clarity’s new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.

Overall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.

The post Microsoft FY23 Q1: LinkedIn up 17%, search and news revenue up 11% appeared first on Search Engine Land.