Category: Meta

Meta will start billing advertisers directly for Europe’s digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.

Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals advertisers rely on.

Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.

Meta’s latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and brand interest.

Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.

Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.

Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.

Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.

Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.