Category: Meta

Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.

Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.

Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.

Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach numbers.

Meta’s 2023 implementation of ‘guardrails’ for high-spending advertisers raises concerns about fairness and transparency.

Meta’s ‘automatic adjustments’ allows its system to make campaign changes without explicit advertiser consent.

Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.

Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.