Category: Marketing

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Posted in Marketing

Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community

The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.”

Please visit Search Engine Land for the full article.

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Posted in How To Marketing Pinterest

How to Use New Pinterest Features to Improve Your Marketing

Want a better return on your Pinterest marketing efforts? Are you using all of the Pinterest features available to you? In this article, you’ll discover how to use three valuable Pinterest features to enhance the customer journey. Explore the Newest Pinterest Board Features First, let’s uncover how to use these features to optimize your Pinterest […]

The post How to Use New Pinterest Features to Improve Your Marketing appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

We’re hiring a new content lead for Search Engine Land and SMX

It’s s great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Women in search: Why allies and networking are critical

How to be an active ally for equality in the search industry. Plus, networking resources for women in search.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google now supports shipping details schema for product results

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search.

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Posted in Facebook Facebook Groups How To Marketing

How to Use Facebook Groups to Keep Customers: 5 Ways

Looking for a way to increase customer retention? Are your customers using Facebook? In this article, you’ll discover how to strategically use a Facebook group to nurture customer relationships. Why Repeat Customers Are the Most Valuable Customers Attracting new customers for your business can be a costly exercise, but once you’ve converted them, they become […]

The post How to Use Facebook Groups to Keep Customers: 5 Ways appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

Did Google just hint at an authority profile?

A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update.

Please visit Search Engine Land for the full article.

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Posted in How To Instagram Instagram Live Instagram Stories Marketing

How to Manage Instagram From Your Computer

Finding it hard to manage Instagram from your mobile device? Have you considered moving your workflow to the desktop version of Instagram? In this article, you’ll discover how to navigate and use the desktop version of Instagram for your marketing activities. To learn how to manage Instagram from your computer, read the article below for […]

The post How to Manage Instagram From Your Computer appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.

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Posted in Marketing

Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.

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