Category: Marketing

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Posted in Expert Interviews How To Marketing Podcast Social Media Marketing Podcast YouTube YouTube Video

YouTube Video Creation: How to Easily Create Videos That Work

 Lionel Poizner  September 18, 2020

Want to do more with YouTube videos? Need an easier way to create videos that serve your business goals? To explore how to create videos on YouTube, I interview Diana Gladney on the Social Media Marketing Podcast. Diana is a YouTube expert and consultant. She’s also the founder of EntreWoman TV—a YouTube channel designed to […]

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Posted in Marketing

SMX is Coming to You in December 2020: Be a Part of it!

 Lionel Poizner  September 17, 2020
Interested in speaking at SMX? Now’s the time to submit your session idea.

Please visit Search Engine Land for the full article.

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Posted in Marketing

This decade’s most important marketing question: What data rights do advertisers possess?

 Lionel Poizner  September 17, 2020
Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.

Please visit Search Engine Land for the full article.

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Posted in Marketing

GoogleBot to soon crawl over HTTP/2

 Lionel Poizner  September 17, 2020
While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage.

Please visit Search Engine Land for the full article.

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Posted in Marketing

How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

 Lionel Poizner  September 16, 2020
This script will show you the daily percentage of clicks going to search terms that Google doesn’t report.

Please visit Search Engine Land for the full article.

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Posted in Instagram Instagram Reels Marketing View Points

Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

 Lionel Poizner  September 16, 2020

Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok? In this article, you’ll discover the pros and cons of using Instagram Reels for marketing. Instagram Reels: The Case for Early Adoption Instagram Reels offers a new way to share short video clips of up to 15 seconds inside […]

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Google boosting visibility of ‘nearby’ product inventory with new Shopping features

 Lionel Poizner  September 16, 2020
Responding to changing consumer behavior, Google starts emphasizing BOPIS

Please visit Search Engine Land for the full article.

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Posted in Marketing

Keywords in generic top-level domains won’t help you rank better

 Lionel Poizner  September 15, 2020
Here’s how Google treats every type of TLD.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Join us online for Search Marketing Expo, December 8-9

 Lionel Poizner  September 15, 2020
The site is up and registration is open! Book your pass now to secure the lowest rates!

Please visit Search Engine Land for the full article.

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Posted in Marketing

Replay: The SEO gender gap and how to close it

 Lionel Poizner  September 15, 2020
Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change.

Please visit Search Engine Land for the full article.

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