Category: Marketing

Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. […]

The post How to Create YouTube Video Ads That Convert appeared first on Social Media Examiner | Social Media Marketing.

The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space.

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Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.

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This update brings new tools for ad strength, support for additional recommendations, and image extensions.

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Now there are more SMX events for marketers to keep up with the changing world of search which means more speaking opportunities for industry experts like you.

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Use email in your marketing? Wondering how an email sequence can help turn people into customers? In this article, you’ll learn about an email sequence that creates genuine loyalty and grows sales. You’ll also discover how to recycle this email system to stay engaged with your audience over time. Finally, you’ll find out how to […]

The post How to Use an Email Sequence to Turn Prospects Into Customers appeared first on Social Media Examiner | Social Media Marketing.

Google moved around some fun metrics in Google Ads but don’t let these metrics distract you from the metrics that really matter.

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Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.

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Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this social platform and what it could mean for you? In this article, I’ll explain what Clubhouse is and why it might become a breakout social platform. I’ll also share my experience and why I believe Clubhouse has staying power. My […]

The post Why Clubhouse App Might Be the Next Major Social Media Platform appeared first on Social Media Examiner | Social Media Marketing.

Plus, Microsoft says deeper integration between Webmaster Tools and Clarity is coming.

Please visit Search Engine Land for the full article.