Category: Marketing

Pricing and promotions in Google Shopping could be more important than ever this year.

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Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

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Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season.

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Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.

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Do you sell costly products, services, or courses? Wondering how to sell more by lowering the barrier to entry? In this article, you’ll discover how to use Facebook or Instagram ads to promote a small, self-liquidating offer that leads to an upsell. What Is a Self-Liquidating Offer? Essentially, a self-liquidating offer (SLO) funnel delivers an […]

The post How to Use Self-Liquidating Offers in Your Facebook Ads appeared first on Social Media Examiner | Social Media Marketing.

Google now “consider passages from pages as an additional ranking factor.”

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How to get SEO-friendly website pages to feel like there’s magic burbling up beneath them.

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Want a deeper connection with your audience? Have you considered communicating stories visually in your marketing? In this article, you’ll discover five ways to use visual content to tell stories that engage your audience. What Is Visual Storytelling? It’s common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal, hence […]

The post How to Use Visual Storytelling in Your Marketing: 5 Ways appeared first on Social Media Examiner | Social Media Marketing.

There are some edge cases left with the indexing bug but those should be resolved within a couple of weeks.

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For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for excellence.

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