Category: Marketing

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Posted in Marketing

Google updates the Search Console coverage report

The updated report now gives you very specific categories and labels for errors and responses.

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Posted in Marketing

Google launched subtopics ranking in mid-November

Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad.

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Posted in Marketing

Halting campaigns shouldn’t be your only brand safety precaution

After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.

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Posted in Marketing

Google Ads and SMBs: How to drive results on a low budget

A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions.

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Posted in Expert Interviews How To LinkedIn LinkedIn Live LinkedIn Stories LinkedIn Video Marketing Podcast Social Media Marketing Podcast

Organic LinkedIn Marketing: Proven Techniques for Marketers

Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their […]

The post Organic LinkedIn Marketing: Proven Techniques for Marketers appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

Google My Business launches new performance reporting

You can access these new reports within Google My Business under the insights section.

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Posted in Marketing

Selecting better KPIs for your business: What to consider and how to bolster your most important metric

It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.

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Posted in Marketing

Search Engine Land, SMX name Carolyn Lyden content lead

Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and actionable content for the communities we serve.

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Posted in Facebook Video How To Instagram Video Marketing Social Media Video

How to Script Videos for Social Media in 5 Steps

Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed? In this article, you’ll learn a five-step system for using text overlays to optimize your video for views and engagement in the Facebook or Instagram feed. You’ll also find out how […]

The post How to Script Videos for Social Media in 5 Steps appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

Google confirms showing homework practice problems in search results

Google said this is currently an experiment but will share more details on how publishers can participate later.

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