Category: LinkedIn

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LinkedIn debuts Companies Hub to boost B2B marketing intelligence

LinkedIn’s new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.

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Posted in LinkedIn Marketing PPC

LinkedIn tests personal post boost option

7 LinkedIn Ad settings and tactics you didn’t know you needed

LinkedIn’s paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.

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Posted in Google Ads LinkedIn Marketing PPC

How to improve PPC lead quality for B2B campaigns

How to improve PPC lead quality for B2B campaigns

Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.

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Posted in LinkedIn Marketing PPC

LinkedIn rolls out post boosting for Lead Generation

LinkedIn’s new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads.

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Posted in Expert Interviews How To LinkedIn LinkedIn Ads Marketing Podcast Social Media Marketing Podcast

LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? In this article, we’ll explore using LinkedIn ads on personal profiles. Why LinkedIn Ads Matter for Personal Profiles LinkedIn has seen tremendous growth in recent years, especially since the COVID-19 pandemic […]

The post LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More appeared first on Social Media Examiner.

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Posted in LinkedIn Marketing Platforms PPC

LinkedIn shrinks link previews for organic posts

Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.

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Posted in LinkedIn Marketing PPC video

LinkedIn introduces CTV ads for B2B campaigns

LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
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Posted in LinkedIn Marketing Paid Social PPC

LinkedIn Ads launches dynamic UTMs for campaign tracking

Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.
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Posted in LinkedIn Marketing Microsoft Paid Social PPC

LinkedIn restores service after global outage

More than 48,000 reports of issues have been registered on Downdetector, with users impacted globally.
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Posted in LinkedIn Marketing Microsoft Paid Social PPC

LinkedIn to sunset lookalike audiences

The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.
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