Category: How To

Do you use Instagram for business? Looking for an easy way to analyze your Instagram actions and manage your account in one place? In this article, you’ll discover how to use the Instagram Professional Dashboard. Instagram Professional Dashboard: What Is It and Why Use It? Instagram’s Professional Dashboard promises to take some of Instagram’s existing […]

The post Instagram Professional Dashboard: Streamline Your Instagram Management appeared first on Social Media Examiner | Social Media Marketing.

Wondering if the Clubhouse app could benefit your business? Curious how Clubhouse works for marketing? In this article, you’ll learn why businesses should consider being active on Clubhouse and discover what marketers should know about the app. You’ll find out how content discovery works on Clubhouse and how clubs work. You’ll also get tips to […]

The post Clubhouse App for Business: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

Struggling to come up with social media content? Looking for a process to fuel your content creation? In this article, you’ll discover a repeatable system you can use to develop a pipeline of content ideas that never ends and a four-part system to create headlines that will guide content creation for multiple social media platforms. […]

The post Social Media Content Ideas: A Perpetual Idea System appeared first on Social Media Examiner | Social Media Marketing.

Do you run Facebook dynamic ads to promote your products? Wondering how to improve your results? In this article, you’ll discover how to optimize Facebook dynamic product ads for more sales. Note: This article assumes you know how to properly set up a Facebook dynamic product ad. Read this article for step-by-step instructions. #1: Promote […]

The post Facebook Dynamic Ads: 5 Tips to Drive More Product Sales appeared first on Social Media Examiner | Social Media Marketing.

Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at […]

The post LinkedIn Ad Retargeting: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

Are you paying too much for Facebook ads? Wondering which metrics are best to help you analyze your ad performance? In this article, you’ll explore three key metrics to analyze Facebook ad costs and discover benchmarks to assess these performance stats. You’ll also learn what to adjust if your stats don’t meet the benchmark performance […]

The post Facebook Ads Analytics: How to Stop Wasting Money appeared first on Social Media Examiner | Social Media Marketing.

Need a better social media strategy that leads to conversions and sales? Wondering how to naturally accelerate the path to conversion? In this article, you’ll discover how to build buzz and anticipation for products and services on Facebook and Instagram. You’ll find a five-step promotion plan you can put into action today to handle objections […]

The post Social Media Marketing Strategy: 5 Steps to Sales and Conversions appeared first on Social Media Examiner | Social Media Marketing.

Want to easily create video ads that convert? Worried you need special skills or a big budget? In this article, you’ll discover how to create high-converting ads without outsourcing to pros. You’ll find four tools to easily create video ads and get a step-by-step walkthrough to produce a video ad from start to finish. To […]

The post How to Make Low-Cost Video Ads That Convert appeared first on Social Media Examiner | Social Media Marketing.

Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat […]

The post Snapchat Ads: How to Get Started appeared first on Social Media Examiner | Social Media Marketing.

Does your business manage a Facebook group? Wondering how to build an engaged group that supports your business goals? In this article, you’ll find five steps to create a Facebook group that members will return to and engage with. You’ll also get examples of posts you should be using and discover three types of posts […]

The post Facebook Group Engagement: How to Develop a Loyal Community appeared first on Social Media Examiner | Social Media Marketing.