Category: Google Analytics

Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.

The post Views per Session and Average Session Duration now available in GA4 appeared first on Search Engine Land.

There are currently about 18 suggested audiences available in GA4 properties.

The post Google Analytics just introduced a new suggested audience appeared first on Search Engine Land.

Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn’t have to be overwhelming. Here are 11 things to remember as you’re setting up a new GA4 property.

The post 11 steps to setting up a successful GA4 property appeared first on Search Engine Land.

New properties may not show recommendations right away, as they need time to learn from your account’s history.

The post Google now has recommendations for Analytics appeared first on Search Engine Land.

Advertisers will see more consistent metrics between their Ads account and GA4, with limited data in UA.

The post Google updates privacy threshold for Analytics Search Queries report appeared first on Search Engine Land.

It’s time to set up your SEO reports in Google Analytics 4. Here are three common and useful reports to get started with.

The post 3 valuable Google Analytics 4 reports for SEOs appeared first on Search Engine Land.

Advertisers will have the ability to view and report on PMax and Smart Shopping campaigns under the Cross Network channel grouping.

The post GA4 now shows Performance Max and Smart Shopping data appeared first on Search Engine Land.

A reporting outage in the Google Ads dashboard is causing confusion among advertisers this afternoon.

The post Google Ads, Analytics issue affecting reporting stats appeared first on Search Engine Land.

Bounce rate’s back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.

The post Google Analytics 4 adds conversion, bounce rate, and UTM parameters appeared first on Search Engine Land.

Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.

The post How to migrate to Google Analytics 4: A step-by-step guide appeared first on Search Engine Land.