Category: Amazon

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Why your Amazon Ads aren’t delivering: 6 critical issues to fix

Why your Amazon Ads aren't delivering: 6 critical issues to fix

Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.

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Posted in Amazon Marketing PPC

Paid search helps drive record-breaking $241.4 billion holiday season: Report

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.

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Posted in Amazon Marketing PPC

Amazon opens advertising to other retailers

Amazon advertising: The ultimate guide

Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites.

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Posted in Amazon Marketing PPC

Amazon Ads launches AI-powered video

Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.

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Posted in Amazon Marketing PPC TikTok

TikTok partners with Amazon for in-app shopping

TikTok

TikTok’s Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.

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Posted in Amazon Marketing PPC

Amazon’s AI shopping assistant Rufus is live for all U.S. customers

Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.

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Posted in Amazon Marketing PPC

Amazon expands Sponsored TV ads to UK, mirroring U.S. success

Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant’s vast data for targeted advertising

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Posted in Amazon Marketing Paid Social PPC

Amazon ordered to publicly share details of ads it serves in the EU

The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.
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Posted in Amazon Marketing Paid Social PPC

Amazon apologizes after its AI advertising system makes costly error

An issue impacting Amazon’s automated advertising system led to marketers being charged to promote products they couldn’t sell.
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Posted in Amazon Marketing Paid Social PPC

Amazon strikes landmark deal in response to Google’s third-party cookie deprecation

The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
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