Author: Lionel Poizner

Posted in google Marketing PPC

Advertisers react to Google Reporting and Product Listing glitch 

Concern raised among advertisers have been about data privacy, competitive intelligence, and Google’s transparency in handling the situation

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Posted in AI Explored podcast AI Tools Expert Interviews How To Marketing Podcast

Getting Your Team Quickly to Embrace AI

Are your staff or colleagues resistant to using AI in their work? Wondering how to get people onboarded to using AI? In this article, we explore how to get your team or your clients to embrace using AI. Why Should Businesses Use AI? Artificial intelligence (AI) is revolutionizing the business world, offering unprecedented opportunities for […]

The post Getting Your Team Quickly to Embrace AI appeared first on Social Media Examiner.

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Posted in google Marketing PPC

Federal judge rules Google violated antitrust law

Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.

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Posted in AI Explored podcast AI Tools Expert Interviews How To Marketing Podcast Social Media Marketing

Using AI to Be a Better Content Creator

Are you creating content? Wondering how AI can help? In this article, we explore how AI can help creators improve their content creation process. Why Content Creators and Marketers Should Pay Attention to AI Many content creators and marketers are worried that artificial intelligence (AI) might replace them. However, AI is currently here to assist […]

The post Using AI to Be a Better Content Creator appeared first on Social Media Examiner.

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Posted in Expert Interviews How To Marketing Podcast Social Media Marketing Social Media Marketing Podcast

How to Leverage Buyer Beliefs to Improve Your Marketing

Wish you were more persuasive? Wondering how to tap into people’s beliefs to improve your marketing results? In this article, we’ll explore how people’s beliefs impact the buyer journey. Why Beliefs Matter in Marketing As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a […]

The post How to Leverage Buyer Beliefs to Improve Your Marketing appeared first on Social Media Examiner.

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Posted in Marketing PPC

Google Ads hit by major reporting glitch, exposing competitor data

Competitors’ sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.

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Posted in Marketing PPC

Digital ad prices rise across channels as performance holds steady

Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools.

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Posted in Google Analytics Marketing SEO

How to make the most of GA4 for SEO

How to make the most of GA4 for SEO

Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights.

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