Author: Lionel Poizner

Plus, GMB adds messaging to desktop (finally)

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Plus, making the case for more Google Search Console data.

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Businesses can now message with customers through their web browser, not just the mobile app.

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Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals.

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Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? In this article, you’ll discover a process for using Facebook ads to turn leads into paying customers. Why Facebook Ads Work to Move People From Lead to Sale Not many local businesses make direct sales online […]

The post Using Facebook Ads to Move Leads Into Sales appeared first on Social Media Examiner | Social Media Marketing.

Lead form extensions are available for Google advertisers in Search, Video, and Discovery.

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Wondering how your competition is using Facebook ads? Looking for inspiration for your next ad campaign? In this article, you’ll discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram. Why Research Competitor Ads in the Facebook Ad Library? It’s no secret the competition in Facebook […]

The post Facebook Ad Library: How to Model Your Competitors appeared first on Social Media Examiner | Social Media Marketing.

Plus, Microsoft is replacing CPC with eCPC by the end of April.

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Google Search Console’s Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale sites.

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Are you using the Clubhouse app? Wondering how to start and moderate an engaging Clubhouse room? In this article, you’ll discover how the pros host and moderate a room on Clubhouse. Learn how to add other moderators, bring people to the stage, mute people, and more. To learn how to create and moderate a Clubhouse […]

The post How to Start a Clubhouse Room and Moderate Like a Pro appeared first on Social Media Examiner | Social Media Marketing.