Lionel Poizner – Page 257

This decade’s most important marketing question: What data rights do advertisers possess?

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.

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Marketing

GoogleBot to soon crawl over HTTP/2

While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage.

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Marketing

How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

This script will show you the daily percentage of clicks going to search terms that Google doesn’t report.

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Instagram Instagram Reels Marketing View Points

Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok? In this article, you’ll discover the pros and cons of using Instagram Reels for marketing. Instagram Reels: The Case for Early Adoption Instagram Reels offers a new way to share short video clips of up to 15 seconds inside […]

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Marketing

Google boosting visibility of ‘nearby’ product inventory with new Shopping features

Responding to changing consumer behavior, Google starts emphasizing BOPIS

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Marketing

Keywords in generic top-level domains won’t help you rank better

Here’s how Google treats every type of TLD.

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Marketing

Join us online for Search Marketing Expo, December 8-9

The site is up and registration is open! Book your pass now to secure the lowest rates!

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Marketing

Replay: The SEO gender gap and how to close it

Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change.

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How To LinkedIn LinkedIn Analytics Marketing

3 New LinkedIn Company Page Features for Marketers

Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page? In this article, you’ll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively. #1: Download LinkedIn Company Page Followers Details via Followers Analytics Businesses use LinkedIn company pages to […]

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