Author: Lionel Poizner

With close variant taking the place of broad match, limiting keywords isn’t enough for keeping query-to-keyword matches tight.

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Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch.

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Google is also limiting reporting data to the last three years.

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Does your business sell physical products? Wondering how to sell your products using Facebook Shops? In this article, you’ll learn how to create a shop on Facebook, use Commerce Manager to add products to your shop, and promote the products in your Facebook shop. You’ll also discover whether your business is a good fit for […]

The post How to Set Up Facebook Shops to Sell Your Products appeared first on Social Media Examiner | Social Media Marketing.

Men were also charging nearly 67% more than women for project work.

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Enter before Friday 8/28 at 11:59pm PST for our lowest rates. Final deadline Friday September 4th!

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Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.

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These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.

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Want more people to see your Instagram posts? Are you using Instagram tags effectively? In this article, you’ll discover the difference between @mentioning an account versus tagging an account, learn how and when to use each of these tactics, and find out how to remove your tag from someone else’s post. You’ll also learn why […]

The post How to Use Instagram Tagging for More Exposure appeared first on Social Media Examiner | Social Media Marketing.

How automation can be a win for agencies and clients, and why sitemaps aren’t set-it-and-forget-it.

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