Author: Lionel Poizner

Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey.

Worried about declining SEO traffic in the AI era? Mark Williams-Cook reveals 2026’s key tactics for surviving SEO changes and mastering AI search shifts.

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.

Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and clickbait content.

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.

New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.

Learn vibe coding: Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own projects.

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.