Macro URL

Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.

Please visit Search Engine Land for the full article.

Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer outcomes.

Please visit Search Engine Land for the full article.

The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.”

Please visit Search Engine Land for the full article.

Want a better return on your Pinterest marketing efforts? Are you using all of the Pinterest features available to you? In this article, you’ll discover how to use three valuable Pinterest features to enhance the customer journey. Explore the Newest Pinterest Board Features First, let’s uncover how to use these features to optimize your Pinterest […]

The post How to Use New Pinterest Features to Improve Your Marketing appeared first on Social Media Examiner | Social Media Marketing.

It’s s great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.

Please visit Search Engine Land for the full article.

How to be an active ally for equality in the search industry. Plus, networking resources for women in search.

Please visit Search Engine Land for the full article.

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search.

Please visit Search Engine Land for the full article.

Looking for a way to increase customer retention? Are your customers using Facebook? In this article, you’ll discover how to strategically use a Facebook group to nurture customer relationships. Why Repeat Customers Are the Most Valuable Customers Attracting new customers for your business can be a costly exercise, but once you’ve converted them, they become […]

The post How to Use Facebook Groups to Keep Customers: 5 Ways appeared first on Social Media Examiner | Social Media Marketing.

A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update.

Please visit Search Engine Land for the full article.

Finding it hard to manage Instagram from your mobile device? Have you considered moving your workflow to the desktop version of Instagram? In this article, you’ll discover how to navigate and use the desktop version of Instagram for your marketing activities. To learn how to manage Instagram from your computer, read the article below for […]

The post How to Manage Instagram From Your Computer appeared first on Social Media Examiner | Social Media Marketing.