Category: TikTok

Brands and advertisers face fresh uncertainty as President Trump’s executive order keeps TikTok alive in the U.S. as negotiations drag on.

A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.

TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta’s platforms.

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.

A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.

See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.

With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.

Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.

TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.