Category: Opinion
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AI search is growing, but SEO fundamentals still drive most traffic
AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform.
AI KPIs: Turning mentions into strategy in the age of LLMs
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by Michael Gale
From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.
AI search & the shift towards inauthenticity & commercial interests
Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.
SEO’s future isn’t content. It’s governance
GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.
Alignment for LLM visibility is incredibly complex, but doable
LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.
3 Common mistakes to avoid when investing in AI search
Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.
FLUQs: Answer the hidden questions or vanish in AI search by Garrett French
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
Winning the platform shift by Kevin Wang
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
7 focus areas as AI transforms search and the customer journey in 2026
AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.
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