Category: How To

Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey? In this article, you’ll discover how to analyze your website visitor engagement in Google Analytics. You’ll also learn how to see which audience segments spend more time on your website and find opportunities to adjust […]

The post How to Analyze Site Visitor Engagement With Google Analytics Reports appeared first on Social Media Examiner | Social Media Marketing.

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast. Adi is an influencer marketing expert. She’s the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea. […]

The post Influencer Marketing Strategy: How to Scale a Business appeared first on Social Media Examiner | Social Media Marketing.

Does your local business have a Facebook page? Want more people to see your organic Facebook posts? In this article, you’ll discover a strategy to grow an engaged, local Facebook audience for your business. Learn how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion […]

The post Facebook Organic and Paid Reach Strategy for Local Businesses appeared first on Social Media Examiner | Social Media Marketing.

Are your customers on Instagram? Wondering how to use Instagram for customer service? In this article, you’ll discover five tips to improve your customer service on Instagram. #1: Add Customer Service Contact Info to Your Instagram Bio Consumers will lose confidence or interest in a business if their questions are ignored so make sure you […]

The post How to Use Instagram for Customer Service appeared first on Social Media Examiner | Social Media Marketing.

Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? In this article, you’ll learn the six types of warm audiences you can target with Facebook ads and how to scale them to many different lookalike audiences. You’ll also discover how to find cold […]

The post How to Expand Your Facebook Ad Targeting to New Audiences appeared first on Social Media Examiner | Social Media Marketing.

Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners […]

The post YouTube Ad Targeting: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

Want more quality leads from Facebook? Are your Facebook lead forms set up properly? In this article, you’ll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You’ll also discover the most important aspect of lead […]

The post Facebook Lead Form Ads: How to Optimize for Results appeared first on Social Media Examiner | Social Media Marketing.

Wondering how to set up Instagram guides? Want to curate catalog-like collections of content on Instagram? In this article, you’ll learn how to create Instagram guides and discover examples you can model to promote your business with Instagram guides. What Are Instagram Guides? Instagram guides were initially introduced in mid-2020 and limited to the health […]

The post How to Create Instagram Guides: Step-by-Step Setup appeared first on Social Media Examiner | Social Media Marketing.

Want to grow your business? Wondering if TikTok can help? To explore TikTok content marketing, I interview Keenya Kelly on the Social Media Marketing Podcast. Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. She’s the author of Before You Quit Your Day Job: A Strategic Guide for Entrepreneurs, […]

The post TikTok Content Marketing: How to Grow Your Business With TikTok appeared first on Social Media Examiner | Social Media Marketing.

Need to quickly gain insights from your marketing efforts? Wondering how to use Google Data Studio to easily create visual dashboards? In this article, you’ll learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing. You’ll also discover how to quickly create an entire […]

The post How to Create a Google Data Studio Dashboard appeared first on Social Media Examiner | Social Media Marketing.