Category: How To

Does your local business need more paying customers? Need a proven Facebook ads strategy? In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level. You’ll also find specific advice you can apply to attract new customers, […]

The post Facebook Ads for Local Businesses: A Framework for More Revenue appeared first on Social Media Examiner | Social Media Marketing.

Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. You’ll discover how […]

The post Google Analytics 4: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

Ready to run LinkedIn ads but don’t know where to start? Worried the costs are too high? In this article, you’ll learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn text ads. You’ll find tips for targeting, bidding on cost per click (CPC), and more. To learn how to set up LinkedIn […]

The post How to Use LinkedIn Text Ads: The Budget-Friendly Option appeared first on Social Media Examiner | Social Media Marketing.

Trying to understand Google Tag Manager? Looking for an easier way to install code on your website? In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You’ll […]

The post Getting Started With Google Tag Manager: A Beginner’s Guide appeared first on Social Media Examiner | Social Media Marketing.

Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You’ll also discover four mistakes to avoid. To learn how to choose […]

The post How Much Should You Spend on Facebook Ads? Budgeting Steps appeared first on Social Media Examiner | Social Media Marketing.

Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast. Emily is the founder of Hirsh Marketing, an […]

The post Launching With Facebook Ads: How to Sell More With Facebook appeared first on Social Media Examiner | Social Media Marketing.

Does your business serve other businesses? Wondering how to reach more people beyond LinkedIn? In this article, you’ll find a four-part plan to drive traffic and generate leads across multiple platforms. #1: Research Customer Needs to Create Relevant B2B Content With digital fatigue on the rise, how people consume content is also shifting and marketers […]

The post How to Get More B2B Traffic and Leads With Content appeared first on Social Media Examiner | Social Media Marketing.

Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network? In this article, you’ll discover three tips to spark conversation on LinkedIn via connection requests and feed posts. #1: Compose Conversational LinkedIn Connection Requests If you want to connect with someone on LinkedIn […]

The post How to Create Meaningful Engagement on LinkedIn: 3 Tips appeared first on Social Media Examiner | Social Media Marketing.

Do you partner with influencers on Instagram? Want to maximize your visibility to their audience? In this article, you’ll discover how to target an influencer’s following with a shared custom audience for Instagram ads. Why Run Your Own Instagram Ads for Influencer Campaigns? Collaborating with influencers on Instagram can bring fresh eyes to your product […]

The post How to Amplify Your Instagram Influencer Campaigns With Ads appeared first on Social Media Examiner | Social Media Marketing.

Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content? To explore how to create Instagram content that attracts your ideal clients, I interview Alex Tooby on the Social Media Marketing podcast. Alex is an Instagram strategist who specializes in helping female entrepreneurs promote their businesses using Instagram. Her […]

The post Instagram Content Strategy: Creating Content That Draws Customers to You appeared first on Social Media Examiner | Social Media Marketing.