Category: Expert Interviews

Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn’t done anything for your business? In this article, you’ll learn how to use YouTube videos to grow your business organically. Why Businesses Should Consider YouTube There are two key reasons businesses should consider marketing on YouTube. The […]

The post Using YouTube to Grow a Business appeared first on Social Media Examiner | Social Media Marketing.

Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce? In this article, you’ll learn how to build your expertise using three types of video on LinkedIn. Why Consider LinkedIn Video? When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn […]

The post LinkedIn Video Strategy: Getting More Exposure on LinkedIn appeared first on Social Media Examiner | Social Media Marketing.

Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy? In this article, you’ll discover how your business can benefit from influencers and find tools to help you partner with the right influencers. Why Businesses Should Consider Influence Marketing When the mainstream media talks about influencers, they tend to paint […]

The post Influencer Marketing Strategy: How to Grow Your Influence appeared first on Social Media Examiner | Social Media Marketing.

Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? In this article, you’ll discover what YouTube shorts are and how marketers can take advantage of this new content type on YouTube. Why YouTube Shorts? YouTube Shorts is YouTube’s response to the rise in popularity of short-form video on platforms […]

The post YouTube Shorts: The Opportunity for Creators and Businesses appeared first on Social Media Examiner | Social Media Marketing.

Wondering what’s next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? In this article, you’ll learn about the latest social marketing trends and how marketers should prepare for a changing world. Disruption in Marketing Today Marketing today really boils down to one question: “How can we be heard?” […]

The post The Future of Social Marketing: Trends to Track appeared first on Social Media Examiner | Social Media Marketing.

Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy? In this article, you’ll discover how to use Instagram content to generate greater interest in your product or services. Why Use Instagram for Organic Marketing and Selling? There are two primary reasons […]

The post Content Marketing With Instagram: How to Build Demand appeared first on Social Media Examiner | Social Media Marketing.

Want to do more with Instagram Reels? Wondering how to enhance your Reels content? In this article, you’ll discover a strategy to promote your products and services using Instagram Reels. Why Use Instagram Reels for Business and Marketing? The last few years have seen a rise in video marketing, due in part to the popularity […]

The post Instagram Reels Strategy: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? In this article, you’ll discover a process for using Facebook ads to turn leads into paying customers. Why Facebook Ads Work to Move People From Lead to Sale Not many local businesses make direct sales online […]

The post Using Facebook Ads to Move Leads Into Sales appeared first on Social Media Examiner | Social Media Marketing.

Wondering if the Clubhouse app could benefit your business? Curious how Clubhouse works for marketing? In this article, you’ll learn why businesses should consider being active on Clubhouse and discover what marketers should know about the app. You’ll find out how content discovery works on Clubhouse and how clubs work. You’ll also get tips to […]

The post Clubhouse App for Business: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

Want better results from your Facebook ads? Wondering how to split test your ads? In this article, you’ll learn how to use Facebook’s A/B Testing tool to test your Facebook ads to reveal the best audience, creative, and copy. Discover why it’s important to test your Facebook ads and find a method for testing using […]

The post How to Test Your Facebook Ads for Optimal Results appeared first on Social Media Examiner | Social Media Marketing.